Application Portfolio Management (APM) refers to the systematic recording, evaluation and control of all applications used by a company.
APM creates transparency across the existing application landscape and helps to identify redundancies, outdated systems and unnecessary costs. It is a central basis for implementing IT modernization, cloud migration or consolidation measures in a targeted and fact-based manner.
A company discovers that different business units are each using their own CRM systems. This only becomes visible through application portfolio management. The applications are evaluated according to strategic fit, usage, costs and technical quality and a uniform CRM solution is introduced for the entire organization on this basis.
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